Episode No. 116 So You Wanna Be A Social Media Influencer with Michelle Thames
“A lot of people don’t like the term influencer, because it does have a bad rap. But if you’re influencing your family and friends to eat healthily, you’re an influencer. If you’re influencing your mama to buy some pants that you had on that she likes, you’re an influencer. A regular everyday person like me and you can definitely be an influencer and make good money doing it.”
What if I told you that you don't need millions of followers to start making good money as an influencer on social media? Don't believe it? When I was first starting out, I made $800 doing a paid brand sponsorship. The gag? I had less than 2,000 followers on Instagram at the time, and they paid me that much for one 300 word blog post and one Instagram post. Not too shabby, huh?
According to Influencer Marketing Hub, "influencer marketing is estimated to have grown to have a market size of $9.7 billion in 2020. This is expected to jump to $13.8 billion in 2021." That means that there are 13.8 billion chances for you to get a piece of this influencer money pie, and Michelle Thames is here to show you how!
Michelle Thames is a social media expert. Why? Well, because she's an influencer. In 2009 she started her blog and YouTube channel Happily Natural Ever and since then has partnered and made good money with brands like Olay, Toyota, Subway, True Value, and many more. She also has expert chops because she was the social media strategist for one of the fastest-growing natural hair brands on the scene. Michelle knows her stuff! And today, she's answering all your questions about growing your community, partnering with dream brands, and making mega-money doing it!
Resources Mentioned In Today’s Episode:
This post contains some affiliate links. What does that mean? Well, if you decide to purchase an item that is linked that I am an affiliate for, I will receive a portion of the sales to help fund The SJS Podcast! Thanks for the support *
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Keep up with Michelle
Blog: Happily Ever Natural | Website: Thames Media Solutions | Instagram: @michellelthames | Podcast: Social Media Decoded
